Google Maccabees Update touched down on Tuesday, December 12, 2017. Sites Targeting Many Keyword Permutations.

In addition, many, but not all, of the tools are showing big swings in the Google search results. When you have both signals, SEO chatter and tools, start lighting up, it is a good sign something major changed in the core ranking algorithm with Google search.

I asked SEOs and webmasters to submit example sites hit by this update. I have now over 100 sites that I reviewed and I have come up with my early analysis of the types of web sites hit by this update. Before I share it, let me say that a good number of sites that were sent to me did not fit this profile and also, I found multiple patterns, not just one, which may mean that multiple updates rolled out, which of course is the Google line on Google’s algorithmic updates.

Google has confirmed with Search Engine Land that there were some updates aroujnd this time. The statment Google sent was “we released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.”

Like others, I had a major drop in Google organic traffic on Tuesday. A page that has ranked #1 for years went down to #9. It was replaced by outdated articles on major sites that had far less relevance. Other highly ranked pages dropped as well.

So check your analytics, see if your Google traffic changed significantly around December 12th or 13th. Check your Google Search Analytics in Google Search Console, it should have data through the 13th. And check your keywords to see if anything changed there.